Blog / 5 books every marketer should read

5 books every marketer should read

Working in copywriting and communications, we spend most of our day writing, proofreading, and editing content. But there are times when we need a little extra inspiration, and that’s when we pick up a book. To mark World Book Day on 23rd April, we’ve rounded up five of the best books about creativity, storytelling, grammar, and language for anyone who cares about crafting compelling copy.

  1. Still Writing: The Perils And Pleasures Of A Creative Life by Dani Shapiro

At once a memoir, a meditation on the artistic process, and advice on the craft, Still Writing is an intimate companion to living a creative life.

  1. On Writing Well by William Zinsser

It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet.

  1. Writing Tools by Roy Peter Clark

A classic guidebook for novices and experts alike, the book is organised into four sections, “Nuts and Bolts,” “Special Effects,” “Blueprints for Stories,” and “Useful Habits,” and is infused with more than 200 examples from journalism and literature.

  1. The Elements Of Style by William Strunk Jr and EB White

The best-known and most influential prescriptive treatment of English grammar and usage details eight elementary rules of usage, ten elementary principles of composition, “a few matters of form”, and a list of commonly misused words and expressions.

  1. Pity The Reader – On Writing With Style by Kurt Vonnegut

Thirty-seven chapters of how one American writer brought himself to the pinnacle of the writing art, and how we can all benefit as a result.



Karen Osman
Karen Osman
Originally from England, Karen has lived the ex-pat life for the last 15 years across Asia, Europe and the Middle East. After completing a B.A. in Linguistics and English Language at the University of Durham, a two year period teaching in Tokyo was the start of a career that combined her two great loves; travel and the English language. Moving to Dubai in 2004, Karen engaged in a sales, marketing and public relations role for a luxury hospitality company. It was a great opportunity to develop communication for luxury brands, gaining experience in writing and adapting copy for both off-line and on-line channels. After identifying a gap in the market for specialised writing services for the travel, tourism and hospitality sector, Karen set up Travel Ink in 2011, steadily building the business to include some of the most high-profile hotels, airlines and tourism establishments in the region. In addition to her role as Managing Director, Karen is also the Travel and Tourism Chair Person for the British Business Group and a committee member of Business Network International.

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