Blog / The Growth Of Digital Content In The Travel & Tourism Industry

The Growth Of Digital Content In The Travel & Tourism Industry

When I first set up the company, Travel Ink, in 2011, the majority of our work was writing copy for brochures, coffee table books, and other printed material.

Fast-forward to today and we’re in a completely different space with 70 – 80% of our enquiries being for digital content. These include websites, blogs, e-newsletters, e-books, and social media platforms to name a few.

Owning a company specialising in the travel and tourism sector, I have witnessed an incredible shift from the more traditional means of advertising to using digital content as a way of driving business. Some hotels, such as Marriott, have even gone so far as setting up their own content studios. While this may not be an option for all organisations, the majority of major players in the industry have embraced the digital era and the role of content over the last few years.

Here’s a round up of some of the travel and tourism trends that may impact digital content in 2017.

To read the full article click here.

This article was originally written for British Business Group by award-winning writer Karen Osman, Managing Director of  Travel Ink.

Karen Osman
Karen Osman
Originally from England, Karen has lived the ex-pat life for the last 15 years across Asia, Europe and the Middle East. After completing a B.A. in Linguistics and English Language at the University of Durham, a two year period teaching in Tokyo was the start of a career that combined her two great loves; travel and the English language. Moving to Dubai in 2004, Karen engaged in a sales, marketing and public relations role for a luxury hospitality company. It was a great opportunity to develop communication for luxury brands, gaining experience in writing and adapting copy for both off-line and on-line channels. After identifying a gap in the market for specialised writing services for the travel, tourism and hospitality sector, Karen set up Travel Ink in 2011, steadily building the business to include some of the most high-profile hotels, airlines and tourism establishments in the region. In addition to her role as Managing Director, Karen is also the Travel and Tourism Chair Person for the British Business Group and a committee member of Business Network International.

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