Portfolio / Content Creation – Coco Collection

The Results

Web Excerpt

Imagine an island surrounded by an aquamarine ocean hiding a colourful and mesmerising underwater world; a place where the powdery white sands delicately fringe the shoreline of your own private retreat.
Imagine a world where you can simply be you.
Take a step towards an experience that transcends the ordinary, where privacy and personalisation are ever present. Coco Privé is a luxurious private island hideaway for you and your loved ones.
It is here that any and every dream is recognised and brought to life to create your unique stay amongst the timeless beauty of the Maldives.
Come with us on a journey of wonder, and let our passion and care unfold around you. Welcome to an inspirational escape where anything is possible.
Your Time. Your Space.


“We were going through a complete company re-brand, a hotel re-brand and the launch of a new private island product, each with their very own distinct tone of voice. Our challenge was to find a copywriting company that could handle the work load, maintain consistency across the different communication channels and deliver within tight time frames. Travel Ink was able to meet our requirements and offered us a phased delivery approach that allowed us to successfully launch the new brands at ILTM 2012. It was truly great to work with a professional company that not only understood our requirements but worked with us to make our deadlines; it was like they were an extension of our team during a very busy time for us. I would recommend them to anyone in a tourism or hospitality organisation looking for writers who understand the demands of the industry. We were very impressed and look forward to working with them on our future projects.”
Lisa Brightwell, Head of Marketing, Coco Collection Hospitality Group, Dubai/Maldives


Communication Strategy, Content Creation & Translation, Writing Packages


Coco Collection, The Maldives



The Brief

Travel Ink was briefed to write content across a variety of channels including online and below-the-line marketing material for a number of hotel brands within the Coco Collection portfolio. With the majority of hotels in the Maldives, the brand needed to re-define itself to compete with the many local and international hotels.

The brands covered the three, four, and five star categories, with each requiring a different tone of voice. A new five-star concept was also developed and added to the portfolio.

The Solution

Travel Ink had approximately three weeks in which to prepare the material in time for the brand’s launch. Working together with the marketing team of Coco Collection, written samples were provided and a project plan was put together to ensure the client had enough time to review the content and get stakeholder approval.

The project included

• Research, development and establishment of sample content with rationales for tone of voice
• Writing of content for multiple brands including websites, brochures, fact sheets, and in-room collateral
• Editing and proofreading
• Project management


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