Portfolio / Content Creation – Dubai Tourism

The Results

Brochure Excerpt

At Dubai Business Events (DBE) – The Official Convention Bureau for Dubai and a division of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), our goal is to help you discover everything this remarkable city has to offer and maximise the many opportunities for success.

As the region’s undisputed centre for trade and commerce, Dubai is the ideal hub to tap into fast growing regional markets and take advantage of a“can do’’ attitude that the city is synonymous with.

By hosting your business event in the Emirate you will have access to in-depth knowledge and unrivaled connections, plus the benefit of a world-class infrastructure to support your objectives and create a solid platform for the future.

To see the full brochure in design, click the PDF below.


“Travel Ink’s in-depth knowledge of the travel and tourism industry really helped in the content planning and creation for the Dubai Business Events brochure on behalf of Dubai Tourism. The tone-of-voice was spot on too.”
Tarek Zahr Aldein, Account Director, The Tribe


Communication Strategy, Content Creation & Translation





The Brief

As part of DBE’s awareness building, a promotional brochure was required to provide international meeting and conference organisers with an overview of available and relevant services and support from the public and private stakeholders in Dubai. The brochure would be distributed at trade shows, sales missions and client workshops that DBE participate in around the world as well as during study missions to Dubai for international meeting and conference organisers.

The Solution

Working with design agency The Tribe, Travel Ink identified a writer that understood the meetings and events market and worked with the client to put together a structure for the brochure and a sample of text to ensure the style of writing was in line with their brand. The end result was a meetings and events brochure that offered all the latest information on Dubai in an engaging manner.

The project included

• Research
• Structure and outline
• Content creation
• Editing and proofreading

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