Portfolio / Content Creation – Jumeirah Group

The Results

Newsletter Excerpt

Embrace that summer feeling at the restaurants and leisure facilities of Jumeirah

Take your senses on a culinary and lifestyle adventure this summer as you explore the restaurants and leisure facilities of Jumeirah Hotels & Resorts in the United Arab Emirates with our selection of exclusive offers.

20% off impeccable dining at Burj Al Arab
With a choice of seven breath-taking restaurants and lounges, indulge your passion for the highest levels of luxury at the Burj Al Arab and receive up to 20% off* your food bill as well as earn Double Sirius Bonus Points.*

20% off your Dubai dining experience
Choose from the array of restaurants at Madinat Jumeirah, Jumeirah Beach Hotel, and Jumeirah Emirates Towers and receive 20% off your food bill while relishing tempting dishes served in exquisite settings. This enticing offer is also applicable at Rivington Grill in Madinat Souk and Souk Al Bahar, Urbano in Souk Al Bahar, The Ivy at The Boulevard and the noodle house at various locations across Dubai.


Communication Strategy, Content Creation & Translation, Writing Packages


Jumeirah Group - Sirius


2011 – 2015

The Brief

To write e-newsletters for the Sirius Loyalty Programme in order to communicate with Sirius members. The content included information on redemption and special offers from Jumeirah hotels and resorts around the world . The content needed to be written in line with brand guidelines using a tone of voice suitable for the luxury market and then expanded upon for placement on the website.

The Solution

Travel Ink wrote regular e-newsletters with short and informative content along with attention-grabbing titles, usually delivered within 24 hours.

The project included

• Writing online content in line with
approved styling
• Project management
• Headline creation


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