Portfolio / PR – Hues Hotel & Resort Management

The Results

$45,674 worth of coverage received (based on AEV)


PR, Public Relations


Hues Hotel & Resort Management



The Brief

6-month PR project increase awareness of the Hues brand in the UAE amongst media and consumer audiences, with a focus on increasing room bookings and F&B footfall.

The Solution

Working with Hues Hotel & Resort Management, Samantha executed a successful PR campaign for the UAE based Hues Boutique Hotel and 72 by Hues. Key messages included the unique cutting edge property design (conceptualised by Draw Link International) and media targeting reached major hospitality, consumer lifestyle and design press.

The project included

• Ongoing media relations support
• Hosting English & Arabic press at the venues for hotel stays, spa treatments and F&B
• Profiling key staff
• Coordinating media giveaways & competitions

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