The Results
WELCOME TO JUMEIRAH LIVING MARINA GATE
Jumeirah Living Marina Gate combines the Jumeirah Group’s luxury hospitality experience with Select Group’s commitment to creating an exceptional standard of living. Never before have Marina residents had access to Jumeirah’s impeccable standards for acurated lifestyle, coupled with the exceptional attractions found in one of Dubai’s most captivating locations. 104 serviced apartments, 389 private residences and 15 villas present a range of exclusive opportunities to live a life characterized by unprecedented quality and flair.
Category
Communication Strategy, Content Creation & Translation, Writing Packages
Client
SELECT GROUP & JUMEIRAH GROUP
Date
2017
The Brief
Select Group, a real estate development company, announced their exciting partnership with Jumeirah Group to oversee the launch of Jumeirah Living Marina Gate. Targeting high net worth individuals, Select Group required content for a high-end coffee table book / brochure which showcased the residences in order to drive sales.
The Solution
Travel Ink were appointed as copywriters for this project based on their extensive brand knowledge of Jumeirah Group and the writer incorporated this knowledge to enhance the content.
The project included
• Review and understanding of brand guidelines
• Research and fact-checking
• Writing
• Editing and proofreading
• Project management
