Portfolio / CONTENT CREATION – SELECT GROUP & JUMEIRAH GROUP

The Results

WELCOME TO JUMEIRAH LIVING MARINA GATE

Jumeirah Living Marina Gate combines the Jumeirah Group’s luxury hospitality experience with Select Group’s commitment to creating an exceptional standard of living. Never before have Marina residents had access to Jumeirah’s impeccable standards for acurated lifestyle, coupled with the exceptional attractions found in one of Dubai’s most captivating locations. 104 serviced apartments, 389 private residences and 15 villas present a range of exclusive opportunities to live a life characterized by unprecedented quality and flair.

Category

Communication Strategy, Content Creation & Translation, Writing Packages

Client

SELECT GROUP & JUMEIRAH GROUP

Date

2017

The Brief

Select Group, a real estate development company, announced their exciting partnership with Jumeirah Group to oversee the launch of Jumeirah Living Marina Gate. Targeting high net worth individuals, Select Group required content for a high-end coffee table book / brochure which showcased the residences in order to drive sales.

The Solution

Travel Ink were appointed as copywriters for this project based on their extensive brand knowledge of Jumeirah Group and the writer incorporated this knowledge to enhance the content.

The project included

• Review and understanding of brand guidelines
• Research and fact-checking
• Writing
• Editing and proofreading 
• Project management 

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