“80% of business decision-makers prefer to get company information in a series of articles versus an advertisement.” Content Marketing Institute
Our public relations offering is tailored and results oriented, with a strong media relations team in both English and Arabic and a solid understanding of the changing landscape of publishing.
Process
Our knowledge of the principles of PR coupled with our multiple years in the region allow for relatively straight-forward process which differs from client to client depending on the brief. Two areas always remain consistent though: well-written, engaging communication and creative ideas that go beyond the simple press release.
1.Initial Meeting
The initial meeting allows us to get a preliminary understanding of your requirements and what you would like to achieve through the public relations process.
2. Proposal Preparation
Once your requirements have been established, we will put together the proposal for you along with some relevant examples of our work. Our proposals are fairly detailed and as well as cost will include scope of work and terms and conditions.
3. Project Management
Once the contract is signed, the work begins. Our team will ensure that all communication material is approved before distribution and we will keep you up to date with all exposure as soon as it is published.
4. Follow Up and Feedback
We’re always open to feedback and see it as an ongoing part of the process rather than something to share at the end.
