When I first set up the company, Travel Ink, in 2011, the majority of our work was writing copy for brochures, coffee table books, and other printed material. Fast-forward to today and we’re in a [...]

Copywriting – the ability to write with the objective of persuading people to take the action you want them to – is a necessary business skill in today’s digital world. Whether [...]

Fact: Websites are not cheap. So once it’s up and running, how do you see return on investment? How do you make it work as a lead generator? The good news is that through regular and effective [...]

One of the best books I have read is ‘Rework – Change the Way You Work Forever’ by Jason Fried & David Heinemeirer Hansson. A collection of brilliant simple rules for success, the book offers [...]

When meeting clients, one of the many questions I get asked when it comes to creating content is where to start? The whole process of coming up with ideas, writing the content, and then sharing [...]