Content audits should be done frequently to ensure your readers have the latest information. Now that you have reviewed all your content across different channels, in part 2 of this series, we [...]

Why is it important to do a content audit? This is an opportunity to review all your content and communication, to ensure it’s accurate, up-to-date, and effective. Ask yourself, are you [...]

BEFORE: REVIEW AND REFINE HEADING Copyblogger cites that titles follow the 80/20 rule: Eight of ten people will read a title, but just two of ten readers will continue reading the article. Make [...]

27,000,000 pieces of content are shared online every day, and if your content is engaging enough to read, it needs to be 100% accurate; otherwise, it will get judged negatively. The process of [...]

Trends In 2015 alone, the average time spent on social media in the UAE was a staggering 3 hours and 35 minutes. With this in mind, here are the latest trends to look out for. Instagram With a [...]