Blog / Why every employee you hire should be able to write

Why every employee you hire should be able to write

One of the best books I have read is ‘Rework – Change the Way You Work Forever’ by Jason Fried & David Heinemeirer Hansson. A collection of brilliant simple rules for success, the book offers lots of tips on how to do great business.

Interestingly, in the chapter about hiring, one of their insights is to hire a great writer:

“It doesn’t matter if that position is for a marketer, sales person, designer, programmer or whatever: their writing skills will pay off.”

I read a lot of business books, and this was the first time I had come across this advice. But if you think about, it makes sense, especially if you’re trying to decide among a few people to fill a position. This advice is perhaps even more important in a country such as the United Arab Emirates where many cultures and speakers of different languages are working together.

Below is a list of reasons* why Fried and Hansson believe good writers are an asset:

  1. Being a good writer is about more than good writing – clear writing is a sign of clear thinking.
  1. Great writers know how to communicate.
  1. Great writers know how to make things easy to understand.
  1. Great writers are able to put themselves in someone else’s shoes.
  1. Great writers know what to omit.
  1. Writing is making a comeback all over out society. Look at how much people email and text rather than talk on the phone. Look at how much communication happens via instant messaging and blogging.
  1. Writing is today’s currency for good ideas.

And here are a few of my own reasons:

  1. Great writers are often great researchers – they get their facts and details right.
  1. Writing is often used to get a foot in a customer’s door through proposals, presentation documents, case studies, sales emails and so on.
  1. Effective communication is one of the most important elements of any business, both internally and externally.

RELATED READING: Four Career Tips For Aspiring Writers

If you would prefer to outsource your writing requirements, Travel Ink can help. Get in touch on +9714 368 0882.

*Except taken from ‘Rework’ published in 2010.

Karen Osman
Karen Osman
Originally from England, Karen has lived the ex-pat life for the last 15 years across Asia, Europe and the Middle East. After completing a B.A. in Linguistics and English Language at the University of Durham, a two year period teaching in Tokyo was the start of a career that combined her two great loves; travel and the English language. Moving to Dubai in 2004, Karen engaged in a sales, marketing and public relations role for a luxury hospitality company. It was a great opportunity to develop communication for luxury brands, gaining experience in writing and adapting copy for both off-line and on-line channels. After identifying a gap in the market for specialised writing services for the travel, tourism and hospitality sector, Karen set up Travel Ink in 2011, steadily building the business to include some of the most high-profile hotels, airlines and tourism establishments in the region. In addition to her role as Managing Director, Karen is also the Travel and Tourism Chair Person for the British Business Group and a committee member of Business Network International.

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