Blog / Getting Ready for Ramadan

Getting Ready for Ramadan

Ramadan is a holy and special time of year and as the UAE prepares for it, so do its businesses. A bayt study showed that 95% of respondents felt their colleagues respected the spirit of Ramadan regardless of their own religious beliefs. It’s a season of caring, sharing, reflection and gratitude.

Respected as a time when people come together, hospitality plays a major role during the holy month where families invite their near and dear to Iftar and Suhour gatherings. Hotels and restaurants in Dubai’s hospitality industry also look forward to hosting pop-up Ramadan tents and events where guests can sample traditional Ramadan delicacies and enjoy spending time together – a welcome break from the usually fast-paced climate the emirate is known for.

In the Middle East, one of the most important facets of business is maintaining a good one-on-one relationship with clients, partners and employees, and Ramadan is the perfect time for companies to focus on maintaining these important relationships and fostering a culture of harmony and diversity.

Here are a few things your business can do this Ramadan.


Whether it is your newest client or your oldest employee, make an effort to reach out to people. Though a seemingly small gesture, it goes a long way in building employee trust and loyalty. Sending handwritten notes or cards to clients accompanied by a box of dates, the traditional food used to break the Ramadan fast, goes a long way to show you not only respect the local culture and beliefs, but participate as well. People are often more accessible during Ramadan, so arrange meetings to catch-up and talk.


Dubai is by far one of the easiest places to plan events during this season, with hotels and restaurants all around the city organising Iftar and Suhour gatherings. Bring clients and partners together in a convenient, comfortable setting and celebrate achievements, announce new initiatives and so on. Here are a few venues to consider.


Remember to book meetings at timings suitable to your client. It is important to respect the nature of the holy month of Ramadan and not set meetings for later in the day or too early in the morning. Ask what suits them best or opt for a late morning meeting slot (and try to avoid the time around the Zuhr, or noon, prayer).


With shorter work days, you will almost surely, find yourself with spare time on your hands. Spend it focussing on post-Ramadan business plans, asset reviews and other activities you may not normally have time for. Most importantly, enjoy time with family and friends and embrace the spirit of the holy month.

Karen Osman
Karen Osman
Originally from England, Karen has lived the ex-pat life for the last 15 years across Asia, Europe and the Middle East. After completing a B.A. in Linguistics and English Language at the University of Durham, a two year period teaching in Tokyo was the start of a career that combined her two great loves; travel and the English language. Moving to Dubai in 2004, Karen engaged in a sales, marketing and public relations role for a luxury hospitality company. It was a great opportunity to develop communication for luxury brands, gaining experience in writing and adapting copy for both off-line and on-line channels. After identifying a gap in the market for specialised writing services for the travel, tourism and hospitality sector, Karen set up Travel Ink in 2011, steadily building the business to include some of the most high-profile hotels, airlines and tourism establishments in the region. In addition to her role as Managing Director, Karen is also the Travel and Tourism Chair Person for the British Business Group and a committee member of Business Network International.

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