The Growth Of Digital Content In The Travel & Tourism Industry
When I first set up the company, Travel Ink, in 2011, the majority of our work was writing copy for brochures, coffee table books, and other printed material.
Fast-forward to today and we’re in a completely different space with 70 – 80% of our enquiries being for digital content. These include websites, blogs, e-newsletters, e-books, and social media platforms to name a few.
Owning a company specialising in the travel and tourism sector, I have witnessed an incredible shift from the more traditional means of advertising to using digital content as a way of driving business. Some hotels, such as Marriott, have even gone so far as setting up their own content studios. While this may not be an option for all organisations, the majority of major players in the industry have embraced the digital era and the role of content over the last few years.
Here’s a round up of some of the travel and tourism trends that may impact digital content in 2017.
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This article was originally written for British Business Group by award-winning writer Karen Osman, Managing Director of Travel Ink.
