All Eyes on Iran
Hoteliers have long been eyeing Iran in the run up to a nuclear agreement, which now signed, sees the lifting of sanctions from six nations in exchange for Iran reducing its uranium enrichment capacity. The deal is between Iran and the US, Britain, France, Russia, China and Germany. Karen Osman looks at the potential impact on hotel operators.
The world has been watching since the signing of the initial deal in November 2013 and since then, there have been several trade missions from key European countries, providing a valuable insight into a destination which has long been shut off. Following a recent visit, Christopher Hewett, Associate Director of TRI Consulting, reports:
“The signing of the initial agreement in November 2013 resulted in a surge in hotel occupancy levels which increased from 58 percent in 2013 to 79 percent in 2014. However, the industry’s isolation from the global hospitality and tourism market over the past 30 years has left most of Tehran’s hotels old, outdated and in desperate need of improvement, not only in terms of refurbishments and renovation, but also for the knowledge and expertise of international hotel developers and operators. With Tehran’s hotel market offering a minimal 96 hotels (compared to Dubai’s 657 hotels), of which only 16 are classified as four and five star, the potential opening of Iran’s economy presents enormous opportunities in the city’s untapped hotel market.”
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Hotelier Middle East - ITP
Hotelier Middle East was looking for a market report on the travel, tourism and hospitality market of Iran. With the recent lifting of sanctions, the publication needed a writer who understood the market and put together a comprehensive 1500 word feature for the September 2015 issue.
With more than 10 years of regional experience, Travel Ink was able to provide an experienced writer to produce to research, interview, write and proofread a 1500 word article ready for print.
The project included
- Editing and proofreading
- Image sourcing
- Time management