20 pieces of coverage received in the first quarter
Leon Larkin, Founder, IAHGM:
“I have worked with Samantha Armstrong for about 18 months and from the outset it has been a delight. She is professional, diligent and always shows a willingness to be involved. As a start-up that needed a great deal of assistance in this time, Samantha has certainly been an integral part of our team.I could not speak highly enough of her work, capability, market knowledge and contacts.”
PR, Public Relations
International Association of Hotel General Managers (IAHGM) and International Association of Hotel Executives(IAHE)
2016 to present
IAHGM launched in Dubai, UAE in 2016 as the world’s first global industry association for hotel general managers. Activity includes ongoing PR and communications strategy, media relations and event support designed to raise awareness and drive membership on a global scale.
Having handled the international PR launch, Samantha subsequently managed the launch of IAHE and the team continues to provide retained PR support for both brands.
The project included
• Ongoing PR and communications strategy
• Media relations
• Event support
• Interview coordination with key spokespeople