By launch date, Taj Dubai had a solid community across its platforms. Influencers and media were already engaging with the hotel via social media channels.
To create an effective social media strategy that would take Taj Dubai from pre-opening to a successful launch into the market. The challenge lay in the fact that the city location of the hotel was incredibly competitive with a plethora of five-star hotels in the vicinity.
Annie approached the brief by creating a strategy which involved liaising with all property stakeholders, including F & B managers, concierge, hotel management and key staff members, to create a unique proposition that would generate brand awareness of the new property while also driving revenue.
The project included
• Content creation
• Monitoring results