Services / Content Creation & Translation

“72% of marketers say relevant content creation was the most effective SEO tactic.” Hubspot

We have the skill set to write for a variety of on-line and off-line channels and can then trans-create into your desired languages.

Digital content

According to the United Nations agency that oversees international communications, more than 3 billion people are now using the Internet, all looking for great content. Our team are experts in writing for the web and have created content for websites, e-books, microsites and more. We can also write monthly blogs, articles, white papers and e-newsletters from as little as AED 1950 per month.

Print

While technology may be taking over, there’s still room for printed marketing material. We have written brochures, magazines, coffee table books, and more and can plan the structure, pagination, and even do the design.

Scripts

Whether for video, film, or an important speech, our scriptwriters will work with you to create a script that’s powerful, persuasive, and engaging.

Translation

In 2013, Dubai’s hotels checked in 275,675 visitors from China, an increase of 11% compared to 2012. Translation is an integral part of any communication plan, especially in a country such as the UAE. We offer translation in all languages. Simply send a word document of the text that needs translating and we will provide a quote and timeframe.

To receive a proposal for any of these services, simply email info@travel-ink.com and we promise to respond within 24 hours (business day.)

Work Samples

Process

We believe creativity flows best when we’re organised and our structured approach means you know exactly what you’re getting, how much it costs and when you will be receiving it.

Our process usually follows the following steps:

1  Laying the Foundations

We always like to meet potential clients to get an understanding of the brief, ascertain your objective and target audience and identify the tone of voice you’re looking to achieve. If a meeting isn’t feasible or you’re overseas, we’ll send you our easy-to-use copy request form for you to complete and we’re always happy to chat on the phone or via Skype for any further clarification.

2  Proposal Preparation

Our quotes are tailor-made to your needs but every proposal always includes one set of amendments and an initial meeting. Once the proposal is approved and all the paperwork is signed, the creative process begins.

3  Project Management & Execution

For larger projects (normally over 3000 words), we prepare a 100-word sample written in the required style and tone of voice for your approval. This element of the process is built into the project plan which will be shared with you so you can see exactly what content you are receiving and when. We’re proud to say we have never missed a deadline yet.

The creation of content is based on a two step process which includes the writer creating a first draft of copy which is then edited and proofread to ensure it is on brief and on brand. Once approved internally, the first draft is sent to you in line with the agreed time frame and we will revise accordingly.

4  Follow Up and Feedback

Once the project is complete, we ask all our clients to complete our feedback form. We always want to improve our service offering and receiving candid feedback is always much appreciated. We’ve also had the pleasure of receiving some fantastic testimonials during the feedback session – read what our clients think about us here.

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