Services / Training, Courses, & Workshops

“It doesn’t matter if the position is for a marketer, sales person, designer, programmer or whatever: hire a great writer - their writing skills will pay off.” Rework

With so much focus on how content can generate business, having a team who can write effectively pays dividends. We offer both one-on-one and group training in the areas of PR and copywriting to get your employees up to speed on the latest communication trends and skills. Our sessions can be delivered in person or online. Every session is divided into theory and practical application.

Price: Individual Zoom session – AED 650. 15% discount for groups (up to 5 people).

Press Release Writing
A 2-hour session on the importance of writing a good press release. By the end of the session, you will know:
-The critical information and correct structure
-How to write impactful headlines
-How to develop newsworthy angles that will grab media attention
-You’ll also receive practical tools and checklists

How to Adapt Language for Social Media
A 90-minute session on language for different social platforms. By the end of the session, you will know:
-The three critical steps to follow when writing captions
-Three content generation ideas to save you time
-The top writing challenges and how to overcome them

How To Use Language To Successfully Pitch To Media
A 90-minute session on how to pitch to media. By the end of the session, you will know:
-An understanding of the current regional landscape in journalism
-The type of language you need to use to get journalists to read your pitch focusing on HOW and WHAT to say
-The importance of subject lines

Idea & Angle Generation
A 90-minute session on how to come up with press-worthy ideas. By the end of the session, you will know:
-6 ways to generate ideas and angles
-An understanding and practical application of the idea generation framework

Press release optimisation for digital purposes

A 90-minute session showing you how to maximise your results in today’s digital landscape, covering:
-Trends, creative ideas, and best practices for optimising media content
-How to create effective multi-media releases

Work Samples

Sign up for Travel Ink's Newsletter