Developing a content strategy is the best approach to measuring the success of your content. Creating unique content that is engaging and persuasive can be time-consuming so it pays to ensure [...]

When meeting clients, one of the many questions I get asked when it comes to creating content is where to start? The whole process of coming up with ideas, writing the content, and then sharing [...]

Why is it important to do a content audit? This is an opportunity to review all your content and communication, to ensure it’s accurate, up-to-date, and effective. Ask yourself, are you [...]

BEFORE: REVIEW AND REFINE HEADING Copyblogger cites that titles follow the 80/20 rule: Eight of ten people will read a title, but just two of ten readers will continue reading the article. Make [...]

In today’s market where companies thrive off a social media presence, blogging is a simple, yet strategic tool in a marketing plan. An important facet of the online identity of a company, a blog [...]