The use of well-written content to promote a business and drive sales is still a relatively new concept in the Middle East. But as digital marketing begins to overtake the more traditional means [...]

Developing a content strategy is the best approach to measuring the success of your content. Creating unique content that is engaging and persuasive can be time-consuming so it pays to ensure [...]

Many travel and hospitality professionals closed it doors on 2016 with a sigh of relief. Low oil prices, dramatic political changes, and unstable geo-political factors have all had a significant [...]

Rewrite the home page It’s amazing how many websites don’t have a simple, clear sentence on their home page explaining what they do. Marketing speak, vague taglines, and irrelevant images confuse [...]

When I first set up the company, Travel Ink, in 2011, the majority of our work was writing copy for brochures, coffee table books, and other printed material. Fast-forward to today and we’re in a [...]