Blog / Tips for Award Submissions

Tips for Award Submissions

The winning of awards can be a very powerful PR tool for organisations and there are a variety of awards for the travel, tourism and hospitality sector. From the global prestigious World Travel Awards to the regional industry accolades such as Hotelier Middle East, all offer opportunities to showcase the best of the industry.

But winning is not always easy. In most cases, application forms, case studies, and testimonials all need to be researched, reviewed and written. At Travel Ink, we have prepared a number of award submissions for our clients and here are our top five suggestions to make sure you get selected.

1. Tell a story

A good (short!) story can turn the most boring corporate project into an engaging and lively tale. Make it simple, make it real and don’t shy away from bringing a touch of personality into the content. For a happy ending, follow the structure of setting the scene, describing the problem, and how the issue was solved.

2. Be concise and accurate

Most submissions will guide you in terms of word limits, so make every word count. Avoid marketing and PR jargon in order to be authentic and for every claim, make sure you have accurate results that demonstrate ability. Whether that’s a percentage increase in revenue or a record-breaking profit week, numbers and statistics will help avoid your submission being vague.

3. Read the guidelines and respond to the question

Take some time to read the guidelines and understand what the judges are looking for. Be specific. Remember that the judges will be reading tens if not hundreds of submissions, so make it easy for them with language that is clear and easy to follow and answers the question. Bullet points, sub-headings and other formatting features can also make entries easier to read.

4. The final touches

Proofread your submission before sending it off. If possible, try and get a second pair of eyes on it to catch anything you may have missed or highlight any technical language that may not be understood.

5. Put aside the time

Good award submissions take time  to gather all the material, to research the relevant information and present the best possible case studies. So our top tip – if you don’t have the time, you can always outsource it to the professionals.

Best of luck!

Karen Osman
Karen Osman
Originally from England, Karen has lived the ex-pat life for the last 15 years across Asia, Europe and the Middle East. After completing a B.A. in Linguistics and English Language at the University of Durham, a two year period teaching in Tokyo was the start of a career that combined her two great loves; travel and the English language. Moving to Dubai in 2004, Karen engaged in a sales, marketing and public relations role for a luxury hospitality company. It was a great opportunity to develop communication for luxury brands, gaining experience in writing and adapting copy for both off-line and on-line channels. After identifying a gap in the market for specialised writing services for the travel, tourism and hospitality sector, Karen set up Travel Ink in 2011, steadily building the business to include some of the most high-profile hotels, airlines and tourism establishments in the region. In addition to her role as Managing Director, Karen is also the Travel and Tourism Chair Person for the British Business Group and a committee member of Business Network International.

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