Blog / Why blogging is good for business

Why blogging is good for business

In today’s market where companies thrive off a social media presence, blogging is a simple, yet strategic tool in a marketing plan. An important facet of the online identity of a company, a blog is undeniably where audiences get to identify with, learn about and most importantly, trust your brand.

Think of it as the final ingredient in your existing marketing mix, one that allows you to build a deeper relationship with customers, whilst simultaneously educating them about your offering.

Here are seven reasons why blogging works, for any business.

Brand Reinforcement. A blog serves as an extension of brand personality, and is your personal platform to share perspectives, key messages on the industry, best practices and more. Through a careful selection of blog topics, you can highlight areas of your brand expertise, and make an impression on the audience, and market in general.

Customer Relationships. Customers interested in your brand, product, and industry will be keen on hearing your thoughts, and will play close attention to your point of view. Being a source of credible information allows for a better relationship with your customer, who will regard you as more approachable and appreciate that you are the one dispensing this information. This will go on to build brand image, and also reflect in sales.

Establishes You As A Thought Leader. Regular posts of in-depth views in the form of well-written, researched articles showcasing expertise and knowledge, will build trust and credibility. Blogging provides an unlimited space to communicate with your audience, and when used effectively – renders you as a hub of information.

Drives Website Traffic. Consistent blogging allows you to create relevant content, shareable across multiple social media platforms. This further increases traffic to your company website, resulting in more exposure, lead generation and possibly, sales.

Search Engine Optimization. Ensuring your blog is a key website feature, regularly updated with fresh content and using effective keywords and topics, is one of the main contributors to staying at the top of a search engine results page.

Data and Analytics. With the use of tracking tools, you can monitor posts that are most frequented by readers, promote click-throughs to the company website, and more. Data also helps analyse which topics resonate more with readers, and provides an indication of customer preferences, allowing you to tailor products and services accordingly.

Cost-effective. Blogging helps companies reach a wider audience at a substantially lower cost. With today’s consumer, businesses are reducing their spend on the more traditional marketing tools like direct mail and telemarketing, and instead opting for a cheaper, more personalised approach to making an impact – blogging. An informative blog adds value to the industry as a whole, and content is likely to be picked up by other websites and shared across social media networks, creating tremendous free brand exposure.

With the global population of blog readers constantly growing and plus points ranging from brand awareness to an increase in sales, blogging is at the top of the marketing to-do list. At Travel Ink, our cost-effective blog writing package is ideal for business owners keen on connecting with customers.

Karen Osman
Karen Osman
Originally from England, Karen has lived the ex-pat life for the last 15 years across Asia, Europe and the Middle East. After completing a B.A. in Linguistics and English Language at the University of Durham, a two year period teaching in Tokyo was the start of a career that combined her two great loves; travel and the English language. Moving to Dubai in 2004, Karen engaged in a sales, marketing and public relations role for a luxury hospitality company. It was a great opportunity to develop communication for luxury brands, gaining experience in writing and adapting copy for both off-line and on-line channels. After identifying a gap in the market for specialised writing services for the travel, tourism and hospitality sector, Karen set up Travel Ink in 2011, steadily building the business to include some of the most high-profile hotels, airlines and tourism establishments in the region. In addition to her role as Managing Director, Karen is also the Travel and Tourism Chair Person for the British Business Group and a committee member of Business Network International.

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