Blog / Writing effective award submissions

Writing effective award submissions

Okay, so it’s not quite the Oscars but winning awards in a competitive travel and tourism industry is no easy feat. After months of carefully researched business decisions, strategic plans and successful operational and marketing outcomes, awards are often the icing on the cake. They increase credibility, add to your company profile and boost team morale. It’s important to realise that most of the onus of the award effort, rests on effective award submissions and it pays to keep these points in mind.

Effective, impactful and to the point. What kind of a difference did your work make? Facts and figures not only strengthen your point, but also give you an edge on the competition.

Recognise what matters. Don’t leave out important elements and don’t unnecessarily clutter your submission with the irrelevant. The right supporting material will help tell your story better, but pages and pages of details, will lose your reader in no time.

Answer well. Questions will be asked in submission documents. Answer them clearly, crisply and leaving no room for doubts.

Use the right words. Let’s face it, that’s what’s going to get the judges attention and make you stand out. Whether it’s a powerful introduction, a bulleted summary of achievements or an infographic, words maketh the award winner.

Weave your story. Awards are about achievements and achievements are about stories. Tell yours well and take your reader on a journey of well-placed information.

It needs to be perfect. Just like anything else that deserves to win an accolade of any sort.

Finally, here are a list of upcoming travel and tourism industry awards that you may want to consider:

The Caterer Middle East Awards

Arabian Travel Market Exhibitor Awards 

World Travel Awards 

Hotelier Awards 2016

Conde Nast Traveller Awards

Find out more about what Travel Ink can do to give you an edge over competition. Contact me on

Karen Osman
Karen Osman
Originally from England, Karen has lived the ex-pat life for the last 15 years across Asia, Europe and the Middle East. After completing a B.A. in Linguistics and English Language at the University of Durham, a two year period teaching in Tokyo was the start of a career that combined her two great loves; travel and the English language. Moving to Dubai in 2004, Karen engaged in a sales, marketing and public relations role for a luxury hospitality company. It was a great opportunity to develop communication for luxury brands, gaining experience in writing and adapting copy for both off-line and on-line channels. After identifying a gap in the market for specialised writing services for the travel, tourism and hospitality sector, Karen set up Travel Ink in 2011, steadily building the business to include some of the most high-profile hotels, airlines and tourism establishments in the region. In addition to her role as Managing Director, Karen is also the Travel and Tourism Chair Person for the British Business Group and a committee member of Business Network International.

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